A seabed of shipwrecks
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The Great Lakes have the most shipwrecks per square mile among all bodies of water in the world, largely due to the high shipping traffic in the 19th century and the lake’s volatile weather. Researchers know about the wrecks because reporting any commercial ship that sails on the lakes is required; from the early 19th century to the 20th century, about 40,000 ships sailed the Great Lakes, Baillod said.

There are about 6,000 commercial vessels on the seabed of the Great Lakes, lost to storms or other issues. In Lake Michigan alone, there are over 200 shipwrecks waiting to be discovered, according to Baillod, who has created a database of these ships over the past three decades.
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Wrecks in the Great Lakes have been found since the 1960s, but in recent years the rate of these finds has accelerated greatly, in part due to media attention, clearer waters and better technology, Baillod said. Some wreck hunters and media outlets call this the golden age for shipwreck discoveries.

“There’s a lot more shipwreck awareness now on the Great Lakes, and people are looking down in the water at what’s on the bottom,” he added. Part of the reason it’s easier to see in the water is thanks to quagga mussels — an invasive species that was introduced in the 1990s. The mollusks have filtered most of the lakes, turning them from their old greenish hue, which allowed for only a few feet of visibility, to clear blue. Now, the lakes have visibility of up to 50 to 100 feet (15 to 30.5 meters), Baillod explained.

“Tourism has popped up around paddle boarding and kayaking, and these shipwrecks are visible from the surface because the water is so clear,” he added.

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And then there are advancements in technology. “Side-scan sonar used to cost $100,000 back in 1980,” he said. “The one we used to find this (shipwreck) was just over $10,000. They’ve really come down in price.”

The National Oceanographic and Atmospheric Administration, or NOAA, has a project in the works to map the bottom of the Great Lakes in high resolution by 2030. If the organization succeeds, all shipwrecks will be found, Baillod said.

In the meantime, Baillod said he hopes he and his team will continue to discover missing shipwrecks from his database in the coming years and bring along citizen scientists for the ride: “I keep looking, and I don’t doubt that we’ll keep finding.”

Target is in trouble. And while it’s easy to get lost in the company’s recent (poor) handling of American culture war narratives that cast it as too “woke” or too willing to cave to online fascists, the root of Target’s problems runs deep.
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Don’t get me wrong – the massive consumer boycotts from Black organizers have done damage. And there are probably folks on the far right who think even Target’s toned-down, overwhelmingly beige Pride merch this year was still too loud.
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But its stock is in the gutter and sales have been falling for two years because of good ol’ business fundamentals. It overstocked. It lost the pulse of its customers. It went up against Amazon Prime with  actually, does anyone know what Target’s Amazon Prime competitor is called?
The brand we petite bourgeoisie once playfully referred to as Tar-zhay has lost its spark. The company reported a decline in sales for a third-straight quarter, part of a broader trend of falling or flat sales for two years. Employees have lost confidence in the company’s direction. And 2025 has been a particularly rough financially, as Black shoppers organized a boycott over Target’s decision to cave to right-wing pressure on diverse hiring goals.
Shares were down 10% Wednesday.

It’s not to say the new guy, Michael Fiddelke, is unqualified. He’s been at Target since he started as an intern more than 20 years ago, after all. But Wall Street is clearly concerned that Target’s leadership is underestimating the severity of the need for a significant change— just as President Donald Trump’s tariffs on imported goods threaten the entire retail industry.

Appointing a company lifer “does not necessarily remedy the problems of entrenched groupthink and the inward-looking mindset that have plagued Target for years,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Wednesday.

Missing the mark
In its 2010s heyday, Target became a go-to for consumers who liked a bargain but didn’t necessarily like bargain-hunting. The shelves felt well-curated. You’d go to Target because it had one thing you needed and 12 things you didn’t know you needed. It was stocked with Millennial cringe long before Gen Z gave us the term Millennial cringe.

Target’s sales held strong through the pandemic as remote workers set up home offices and stocked up on essentials. Months of lockdown also benefited the store as people began refreshing their spaces because they didn’t really have much else to do and they were staring at the same walls all the time.

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